The first B Corp Conference in Romania – Better Business Alliance

B Corp Conference Romania, the first event dedicated to B Corp where we discussed what this transformation process means with leaders of local and international certified companies.

Date: 8 October 2025, from 09.30 a.m. to 15.30 p.m. EET

Venue: The Villa, București

The event was held in English.

Testimonials

Agenda

09.00 – 09.30 Welcome coffee

09.30 – 09.45 Better Business Alliance, a community of B Corps for B Corps

Cristina Biciila, Catalina Ticau, Corina Radu (Better Business Alliance team)

09.45 – 10.05 B Corp Movement

Helena Birgusova & Ellis Hurtado (B Lab Europe)

10.05 – 10.25 Danone’s B Corp certification journey

Ivan Holub, Oleksandra Navrotska (Danone CEE)

10.25 - 11.15 Panel 1: More than certification: B Corps share their purpose in doing good for nature and people

Ana-Maria Doxan (Nespresso Romania); Georgios Polychronopoulos (Polypan Greece); Thomas Bosment (Opella Romania); Dr. Elena Hinova McNamee (Thriving Leadership Bulgaria); Sotiris Pastras (Apivita Greece)

11.15 - 11.35 Coffee break

11.35 - 11.50 Why are B Corp companies attractive as investment opportunities for investors?

Robert Sroka (Abris Venture Capital Poland)

11.50 - 12.00 Sustainability Academy Romania

Roxana Cojocaru (Social Innovation Solutions Romania)

12.00 – 12.50 Panel 2: On the journey to becoming B Corp certified companies

Magdalena Caramilea (Autonom Romania); Iulia Dragomir (French Revolution Romania); Ioana Duca (Pastel Agency Romania); Mara Constantin (Confident Agency Romania); Razvan Rusu (Razvan Idicel Romania); Melania Berja (Natural Romania); Mihaela Moisa (Ipanomi Romania)

12.50 - 13.50 Networking Lunch

13.50 - 14.40 Discover the B Impact with the B Corp IMPACT GAME

Hanna Huisman (Grooblue)

14.40 - 14.50 Call to Cooperation for Greater Good

Adam Garfunkel (B Lab UK Ambassador, founder Junxion)

14.50 – 14.55 Closing Remarks

Better Business Alliance team

14.55 - 15.30 Networking

Event in partnership with

Ivan Holub is the Central and Eastern Europe Lead for One Planet One Health (OPOH) at Danone, where he drives sustainability transformation across diverse markets.

With a focus on circular packaging, regulatory alignment, and stakeholder engagement, Ivan leads cross-functional initiatives that reflect the values of the B Corp movement.

His work bridges strategic leadership with operational execution, fostering collaboration across borders to build a more ethical and resilient business ecosystem.

Ivan is a vocal advocate for sustainability as a mindset shift—not just a certification—and regularly contributes to regional dialogues, including the Better Business Alliance.

“B Corp means much more than a certification, it is a change of mentality: it encourages companies to improve their way of operating in all aspects. I am looking forward to the event in Bucharest; B Corp really is a topic with real meaning and impact. Basically, it pushes you to become better, which is great for any company”.

Partener Platinum

Ana-Maria Doxan is a professional with over 18 years of experience in the FMCG industry, currently leading Nespresso’s operations in Romania, from the position of Business Executive Officer. The achievements during her tenure bring a significant impact and represent a key moment in the history of Nespresso in Romania, with Ana-Maria focusing on business expansion and the development of a strong team. Regional expansion, strengthening partnerships for the Nespresso Professional range and increasing sustainability efforts are just a few examples. The leadership style based on collaboration and trust provides Ana-Maria with the necessary premises for the sustainable growth of the business and a high-performance team.

“The first B Corp conference in Romania is an event that makes me very happy. It is extraordinary that a local business community oriented towards positive impact is taking shape.
For us at Nespresso, caring for farmers, the environment and circularity has always been a priority. The B Corp certification reinforces the leadership vision: to have a transformative impact through a people-oriented culture of good, by optimizing and reusing resources and supporting a transparent management model. As we like to say, coffee can be a force for good.”

Guests

Partners

Media Partners

Mobility Partner

HoReCa Partner

In Kind Partners

At this conference, 50% of the value of each ticket purchased was donated to the organization Ateliere fără Frontiere for the project of reintegration into the labor market of people from vulnerable categories, based on circular economy activities.

Ateliere Fără Frontiere (AFF) is a social enterprise for inclusion in Romania, bringing change where it is most needed, through a dual mission: supporting excluded people to find their place in society and protecting the environment through circular economy solutions. In AFF workshops, people regain their dignity by working on reconditioning IT equipment, reusing advertising materials or in organic farming. Thus, AFF transforms exclusion and waste into opportunities, building an economic model in which social and environmental impact matters more than profit. It is an approach that resonates with the values of the B Corp community: businesses that put the common good first.